I saw on Facebook this morning that several real estate agents I know are heading to Philadelphia to see a motivator and coach named Brian Buffini. I attended one his "Turning Points" a few years ago and I must say he put on quite a show. I've also attended other "Guru's" productions and listen to their tapes. They teach motivation, time management and other things and promise that agents will increase your business because of them. Anyone see a problem here?
One thing the Gurus have no control over is the amount of properties on the market at any time or that will come on the market. So the only way an agent can increase their business is to take it from someone else. I get this image in my mind of one agent walking up to another and saying "Hey Mary, I'm going to a seminar next week to learn how to kick your butt....Wanna ride along?.... We'll do lunch!" Are you kidding?!!
Here's the truth of the matter----there are 3 to 4 times more licensed agents, NOT including referral agents, than are necessary That's why the average production is about 7 units a year. Someone who has attended real estate conventions and visits the booths at the trade expo might recognize that about half of what's offered has little to do with actually selling real estate. Along with the "Gurus" those vendors are part of an industry that feeds off of a million real estate agents, most of them unnecessary, desperately trying to out do each other. Most agents are chasing the elusive butterfly - just like the latest diet book or golf club that will take a stroke off their game. C'mon folks, settle down! The easiest way to separate your self from the crowd is to offer the consumer a fairer and more realistic value proposition instead of running up charge cards and beating your head against the wall. It's a win - win. The consumer gets a better deal and the agents can increase their business without increasing their costs. I just love being part of Help-U-Sell!
